International Book of Records (A Printed and Web Publication), owned, produced and operated by MIDSHOT WORLDWIDE PRIVATE LIMITED, ( "IB RECORDS" or "us" or "we" or "our" ) respects the privacy of individuals and is committed to providing and maintaining a safe, secure and transparent environment to protect the personal data you provide to us. This Privacy Policy relates to our use of any personal data we collect from you via the following means:

  •, related sub-domains, counterpart sites in other languages and any other IB RECORDS website that links to this Privacy Policy (the / this "Site");
    • Digital applications made available through third party platforms (the "Apps");
    • Telephone and written correspondence including email, text and letters; and
    • Directly from you in person, for example at a IB RECORDS’ event, challenge fair or third party event in which IB Records participates (the "Events").

(The Site, the Apps and the Events are collectively known as the “IB RECORDS’ Products & Services”).

This Privacy Policy explains the following with respect to your personal data:

  • What information IB RECORDS may collect about you;
  • How IB RECORDS might use that information;
  • When IB RECORDS may use those details to contact you;
  • Whether IB RECORDS will share that information with anyone else, (No one other than IB RECORDS’ office can claim, use and possess the above mentioned information); and
  • Your legal rights.
  • If you sign up for a user account on this site to apply for an official IB RECORDS’ record attempt. In addition to this Privacy Policy, additional policies may also apply. Those will be explained to you prior to your registration for, or entry to, those events.

IB Records’ mission is to be the ultimate global authority on record breaking achievement. That means we research, measure, document and authorize the world’s superlatives, from which we create world class products that entertain, inform and inspire people through our unique window on the world.

IB Records’ purpose is to inspire people – Individuals, Families, Schools, Teams, Groups, Companies and Communities – of any Age and Gender, in any City or Country. We don’t define or recognize success in a conventional or limited way and so draw upon the entire range of superlatives to help people realize their potential and to re-examine the world.

Information IB RECORDS Requires

IB RECORDS maintains a large database of record related information, including which individuals or groups hold those records and their personal details such as Name, Address, Email, Telephone Number, Age, Gender and Occupation (the “IB RECORDS’ Database”). When you participate in, access, sign up to, or buy products from, any of the IB RECORDS’ Products & Services we may receive personal data from you such as those detailed above.

In providing the IB RECORDS’ Products and Services to you, IB RECORDS makes use of cookies. Cookies are small pieces of information that are stored by your browser on your device’s hard drive. For more information on cookies, please see our Cookie Policy. We will not require anyone to disclose more personal data than we deem reasonably necessary to participate in the activity, fulfill your request or achieve our legitimate business objectives. However, if personal data is requested for participation in an activity, you cannot participate without disclosing such personal data.

IB RECORDS will not ask you to disclose sensitive personal data (such as religious or political beliefs or your medical history). However, in the event that you have voluntarily sent us such information (for example, to support a record attempt application), we will contact you in order to clarify the terms of its use.


We encourage parents/ guardians to become involved in their children’s online experience. Please discuss this Privacy Policy with your child so they better understand how to use the IB RECORDS’ Products & Services and the kind of information we may ask of them.

Certain of the IB RECORDS’ Products & Services may request personal data from the user. Where the user is under 18, the child will be prompted to provide contact details of their parent or legal guardian and will also be prompted to ask their parent or guardian to consent to the provision of personal data by the child. Where you do not wish your child to provide personal data, please do not provide your consent.

With under-18s, our collection of personal data is limited to the following areas:
  • Submitting a record attempt application: A child can submit a claim for a record attempt to us by creating a personal account. As part of this process, an email address for verifying the account and the name and date of birth of the user will need to be provided. However, the child will be asked to have a parent or guardian to get in touch with us by email. Where consent is subsequently received, personal data collected as part of this process will be used in accordance with the terms of a separate agreement that we require all applicants to enter into;

We may include on the IB RECORDS’ Products & Services advertisements from third parties, or for websites operated by third parties, that are not sponsors of and are not affiliated with this Site. As such, we are not responsible for the content, polices or practices of the websites operated by these third parties. In addition, these advertisements and/ or links do not constitute sponsorship, endorsement or approval by us of the content, policies or practices of these websites.

These third parties may use information (not including your name, address, email address or telephone number) about your visits to this Site and other IB RECORDS’ Products & Services in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see details in our Cookie Policy.

In relation to children’s use of the IB RECORDS’ Products & Services, we do not permit interest-based advertising on elements of a product or service specifically directed to children under 18 or where we have actual knowledge that a child is under 18.

IB RECORDS will use your personal data for the following purposes:
  • to ensure that the IB RECORDS’ Database is accurate and kept up to date;
  • to personalize and enhance the IB RECORDS’ Products & Services and your user-experience of them;
  • for internal marketing and demographic studies;
  • to comply with applicable laws or requests by law enforcement agencies; and
  • to protect the rights, property or safety of the IB RECORDS’ Products & Services and those that use them.

The IB RECORDS’ Database acts as a unique repository of the world’s superlative facts and feats. Due to the archiving nature of IB RECORDS’ activities, we may store your personal data for a significant period of time. This ensures that, for example, in the event of a broken record, we are able to draw on the knowledge kept in the IB RECORDS’ Database to inform our audiences of the most current record-holder.


IB RECORDS may contact you:
  • as part of your record attempt application, including any evidence you have submitted to us;
  • for "service administration purposes" – for example, to provide you with notifications on service updates, changes to this Privacy Policy, our Terms & Conditions, or a matter relating to an account you have created or material you have uploaded to the Site;
  • in relation to any service or activity that you may have signed up to, which you may have entered;
  • in relation to any correspondence we receive from you; and
  • to invite you to participate in surveys about IB RECORDS.

You are welcome to contact us at should you have any questions or comments. Should you not be satisfied with our response? If you become aware of any reason that your child has provided personal data to us which is inconsistent with this Privacy Policy please contact us and we will take appropriate action. You may also contact us at any time to enquire.


By using the IB RECORDS’ Products & Services, you are agreeing to this Privacy Policy. If you do not agree with this Privacy Policy, or any of its terms, you are not authorized to IB RECORDS Products & Services. From time to time, and at any time, this Privacy Policy may be revised or changed. We will notify you of a material change by placing a notice on this Site. All users of the IB RECORDS’ Products & Services should review this Privacy Policy periodically to be up to date on our most current privacy policies and practices.